How to increase your Airbnb and VRBO bookings

When it comes to running a successful vacation rental, guest satisfaction is everything. Happy guests are the key to securing more 5-star Airbnb and VRBO reviews, which translate into higher rankings, better visibility, and ultimately, more bookings. In fact, word-of-mouth referrals and glowing reviews often do half the work for you. So, how do you increase your Airbnb, VRBO, and direct bookings? It all comes down to thoughtful touches and exceptional hospitality. Here are some actionable tips to wow your guests and keep them coming back.

1. Make Your Rental Family-Friendly

If your property caters to families, providing thoughtful, family-friendly amenities can be a game-changer. Traveling with kids is challenging enough without having to pack the entire house. Stock your Airbnb and VRBO rental with essentials that make parents’ lives easier and kids’ vacations more fun. Consider adding:

• Board games and puzzles to keep little ones entertained on rainy days or quiet evenings.
• Pack ‘n plays and high chairs for convenience—no one wants to lug those through an airport.
• Kids’ toys and books that add an element of surprise and delight for young guests.
• Child-friendly dinnerware and cups that make mealtime stress-free.
• An inflatable bathtub if your property doesn’t have a built-in one, so parents can still easily bathe younger children.

By making your space kid-friendly, you’re not just meeting needs; you’re making the vacation more enjoyable and memorable for the entire family, which can significantly increase your Airbnb bookings.

2. Share Personalized Restaurant Recommendations

Eating out is a big part of any vacation, and your Aribnb and VRBO guests will love having insider knowledge. Go beyond just listing popular restaurants; share your personal recommendations and favorite dishes. Do you know the best place for a sunset cocktail or where to get the freshest seafood? Let your guests in on those secrets.

• Highlight signature dishes at each spot to make their dining experience even more special.
• Offer a mix of casual and fine dining options to cater to different tastes and occasions.
• Include hidden gems that tourists might not easily find on their own.

Your Aribnb and VRBO guests will appreciate the personal touch, and they’ll remember that their memorable meals were thanks to your thoughtful guidance. This not only enhances their stay but can lead to positive reviews and word-of-mouth promotion, further helping to increase your Airbnb bookings. Click here to view our favorite St. Thomas Restaurants.

3. Curate a “Must-Do” Activity List

Once again, your local expertise can set you apart from the competition. Curate a list of “Must-Do” activities that go beyond what a typical travel guide offers. Highlight experiences that make your destination unique, from well-known attractions to lesser-known treasures.

• Recommend the best beaches and when to visit to avoid crowds or catch a stunning sunrise.
• Share secret spots that are off the beaten path, like hidden hiking trails or secluded picnic areas.
• Offer ideas for rainy days, like local museums, indoor attractions, or cozy cafes perfect for people-watching.
• Include seasonal activities, like festivals or markets, that guests can experience during their visit.

Your insider tips will make your Airbnb guests feel like they’re experiencing the destination through the eyes of a local. This kind of personalized guidance can create a lasting impression and make your property stand out, increasing your Airbnb and VRBO bookings. BlueSalt can help with that too! Visit our Concierge page to learn more about what we offer.

4. Acknowledge the Investment Guests Are Making

It’s easy to become desensitized to the cost of vacationing in a beautiful destination, but remember for many guests, this is THE vacation of the year. Between flights, accommodations, meals, and activities, the expenses add up. Understanding this can help you approach hosting with more empathy and thoughtfulness.

• Make the experience unforgettable by offering little extras, like a welcome basket with local treats or a handwritten note thanking them for choosing your property.
• Personalize the experience based on what you know about your guests. If they’re celebrating a special occasion, like a birthday or anniversary, a simple gesture like a bottle of wine or a simple, handwritten card can leave a lasting impression.
• Keep communication open and proactive. Reach out before check-in to see if they have any special requests or questions, and check in during their stay to ensure everything is perfect.
• Be responsive and helpful if any issues arise. Sometimes, a prompt response and a simple solution can make all the difference. Doing a 24-hour check in can help you catch problems before they fester. Oftentimes, guests won’t share an issue unless directly asked.

When guests feel valued and cared for, they’re more likely to leave glowing reviews and recommend your property to friends and family. This approach not only creates a memorable experience but also increases your Airbnb and VRBO bookings over time.

5. Reflect on What Works and What Doesn’t

Improving guest satisfaction is an ongoing process. Take time to reflect on what has worked well and where you can improve.

• If you’re a guest, think about something a host has done for you that made your experience unforgettable. Was it a thoughtful amenity, a helpful guidebook, or personalized recommendations?
• If you’re a host, take note of what guests consistently praise in their reviews. Is it your fast communication, the cleanliness of your space, or a special touch like fresh flowers or complimentary beach gear?

Use this feedback to refine your approach and continue providing exceptional hospitality. By focusing on guest experience, you’ll be well on your way to increasing your Airbnb bookings and building a successful, thriving vacation rental business.